Wim Hof’s position on big-big-name celebrities like Jim Carrey, Harrison Ford and Tom Cruise is that they are going to help take him and his far-out, revolutionary, health-restoring way of deep breathing, known as the Wim Hof Method (WHM), to the next level. The level it’s at now is disappointing. Here he is, claiming to hold the secret to curing MS, arthritis, diabetes, fear, depression, anxiety, pain, PTSD, bipolar disorder, cancer, you name it, and nobody seems to care. It doesn’t matter to him that over the past few years he’s become some kind of global cultural phenomenon, making media appearances all over (Discovery Channel, ABC, NBC, National Geographic Channel) to provide the lowdown on not only his breathing technique but also his nearly superhuman ability to withstand cold, which is another part of his method and always a crowdpleaser. In all, he has claimed 26 world records for his various feats, including the Guinness World Record for longest ice bath (1 hour, 52 minutes and 42 seconds), enabling him to rightfully be called “the Iceman.” But that’s not enough for him. He wants more. He wants to change the world.