Thanks to our appetite for novelty, innovation is requisite. It’s not something that only a few people do. The innovative drive lives in every human brain, and the resulting war against the repetitive is what powers the colossal changes that distinguish one generation from the next, one decade from the next, one year from the next. The drive to create the new is part of our biological makeup. We build cultures by the hundreds and new stories by the millions. We surround ourselves with things that have never existed before, while pigs and llamas and goldfish do not.
But where do our new ideas come from?